Kendall College Offers Free Workshop On Self-Publishing As Marketing Tool
The Kendall College School of Business Presents: Self-Publishing Your Book to Market Your Brand
View the video of this workshop from August 31, 2011.
Have you ever thought about writing a book? And how you could use it as a tool to market your own personal brand? In today’s world, professionals like you can market your brand by writing articles and books. Given the changes in today’s publishing industry, you may want to self-publish. Guest speaker Maria Martinez, who authored and self-published a memoir titled Cuban Stories, shows you how.
This workshop explores:
- The new frame of mind
- How you can brand and market yourself
- Writing your book: research, the idea and ways of self-publishing
- Marketing your book
Maria Martinez is a multi-faceted consumer and multicultural marketer with over 25 years experience in branding, consumer, retail and financial services. Most recently, she has been an independent branding and marketing specialist at her firm, America M. Selections, Ltd., helping individuals to define and market their brands. She is also a board member of Chicago Women in Publishing.
View the PowerPoint of the presentation.
View the video of this event below.